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Strengthening Brands Through Strategy & Design

I help clients elevate their brands through compelling storytelling and thoughtful design.

Randy Assell

Randy Assell

Visual Designer | Brand Builder

I am a Visual Designer with over ten years of experience spanning in-house design, agencies, and freelance for digital and printed media. I work with brands large and small to create an indelible impact on their audiences using compelling storytelling and thoughtful design to promote brand growth, continuity, and resonance.

I grew up in the action sports world embracing the outdoors and I truly believe that we have a responsibility to protect our environment. As a designer, I make an effort to create design solutions that not only perform well but also reduce my eco-footprint. Protect what you love!

Currently, I reside in Colorado, working with clients to elevate their brands and produce highly effective design solutions.

Services

UI & Digital Design

Building a comprehensive arsenal of brand assets is essential to crafting a strong brand experience. Whether printed or digital, I’ll help you develop a cohesive family of indelible touchpoints and resources that illuminate your brand in the hearts and minds of your audience.

Brand Strategy

Great brands are so much more than a flashy logo and slick collateral. Together, we’ll define exactly who you are, why you exist, and what makes your brand the best choice. We’ll develop your brand story and an ethos that speaks directly to your target audience to form a memorable and lasting connection.

Identity Design

Whether you want to develop, revitalize, or extend your brand, I’ve got you covered. I’ll design and produce everything from a single logo to a fully developed identity system with brand guidelines and marketing collateral to provide your brand with a professional, cohesive, and engaging presence.

Featured Projects

Testimonials

“Randy is a very creative and talented person. He takes every aspect of a project into consideration making sure no detail gets missed. His design skills are top-notch and he cut no corners when creating his designs for our clients. Randy puts in the time to fully understand the client’s needs, researching competitors, etc for any particular project before starting to work. Randy is also very easy to work with on a personal level. Easy to talk to and is always calm and collected no matter what he is up against.”

Izabela Sieczkowska

International Marketing Manager | RAPS

“I own multiple businesses and I have to say working with Randy on my latest company, Bison Investments, has been the best experience. Randy is prompt in regards to customer service like callbacks, timely email responses, and convenient in-person meetings. He was very helpful in providing different avenues for my business design and marketing techniques, providing a variety of ideas that maximized my company’s image. Moreover, the way he presents his work is clear and easy to follow. I couldn’t be more impressed. Again, with Randy’s prompt customer service and intuitive ideas, I am more than pleased to recommend his services to any person seeking design and marketing.”

Frankie Vitullo

CEO | Bison Investments

“I have worked with Randy on three different occasions on brand invention and development. Randy has the keen ability to provide you direction and guidance to help you arrive at the best decision for your brand, not just your personal opinion. He’ll help you to see all options from several different angles, and then be able to creatively produce those different options in compelling ways. I would highly recommend working with Randy in anything revolving around brand strategy, design, or anything demanding high creative standards.”

Aeron Sullivan

Director of Technology | The Bible Project

“Randy is one of the most creative and one of the most genuine people I’ve had the pleasure of working with. He is a dedicated and extremely hard worker, with a calm demeanor and an always-positive attitude. Randy has a keen eye for developing compelling visual assets and an incredible sense of new design trends. In addition, he is extremely diligent, meeting tight deadlines and always getting work done with a smile on his face. I hope one day to have the pleasure of working with Randy again!”

Kyle Lishok

Brand Manager | Surfrider Foundation

“Randy helped me with the whole identity of my company when we started out over 12 years ago. He helped me design shirts, business cards, and the layout of our website. He brought our companies visual identity to life. He was extremely patient with me as I was trying to develop our ideas for the company. I would recommend Randy to anyone looking for artistic, professional development for their business. Thank you again for all of your help!”

Scott Miller

President | Capital Painting

“Randy was a great asset to the Surfrider Foundation during his time with us. He is a hard worker who can manage multiple projects, be diligent and thoughtful about his work, and still hit deadlines. He has an eye for detail and can develop outputs for many platforms. Randy was part of a team that lead a creative overhaul of Surfrider’s brand and logo that was incredibly successful–no easy task.”

Chad Nelsen

CEO | Surfrider Foundation

“Randy is an immensely talented and seasoned senior designer that I had the pleasure of working with during our time at the Surfrider Foundation. He approached each campaign/project with best-in-class creative solutions, while being extremely efficient. His passion, attention to detail and sense of design truly elevated Surfrider’s brand image and he was a highly valued member of my team. He possesses a superior work ethic and was awesome to collaborate with every day. I highly recommend him for any organization looking for top-notch talent.”

Eddie Anaya

Marketing Director | Surfrider Foundation

Create a Lasting Connection With Your Audience