Strengthening Brands Through Strategy & Design
I help clients elevate their brands through compelling storytelling and thoughtful design.

Randy Assell
Visual Designer | Brand Builder
I am a Visual Designer with over ten years of experience spanning in-house design, agencies, and freelance for digital and printed media. I work with brands large and small to create an indelible impact on their audiences using compelling storytelling and thoughtful design to promote brand growth, continuity, and resonance.
I grew up in the action sports world embracing the outdoors and I truly believe that we have a responsibility to protect our environment. As a designer, I make an effort to create design solutions that not only perform well but also reduce my eco-footprint. Protect what you love!
Currently, I reside in Colorado, working with clients to elevate their brands and produce highly effective design solutions.




Services

UI & Digital Design
Building a comprehensive arsenal of brand assets is essential to crafting a strong brand experience. Whether printed or digital, I’ll help you develop a cohesive family of indelible touchpoints and resources that illuminate your brand in the hearts and minds of your audience.

Brand Strategy
Great brands are so much more than a flashy logo and slick collateral. Together, we’ll define exactly who you are, why you exist, and what makes your brand the best choice. We’ll develop your brand story and an ethos that speaks directly to your target audience to form a memorable and lasting connection.

Identity Design
Whether you want to develop, revitalize, or extend your brand, I’ve got you covered. I’ll design and produce everything from a single logo to a fully developed identity system with brand guidelines and marketing collateral to provide your brand with a professional, cohesive, and engaging presence.
Featured Projects
Testimonials
Create a Lasting Connection With Your Audience
